Join us for an insightful presentation by Dr. Mark Jones on his recently launched book, Success in Architectural Practice. In this session, Mark will share key findings from his research into what drives success in architectural firms. The book is structured around four core pillars—Foundations, Positioning, Finances, and Management—providing a comprehensive framework for practice excellence. With a particular focus on the financial aspects, Mark will offer practical insights and strategies to help professionals better understand and strengthen the financial performance of their practice.